I LOVE SOUTH x6 Pin Badges- Limited Edition Sets

SOUTH

SARF, CL'AM, BRIXTONNIA, ST REATHAM, CHEZ BOU, GENTRIFICATION

I LOVE

Inspired by the legendary I LOVE NY campaign that sold New York, back to NY in the '70s.

This Collection gives London the same Pop-Culture treatment.  One Postcode at a time.  It celebrates the City's fiercely loved (occasionally loathed) Neighbourhoods, where loyalty runs deep and property prices run deeper.  

From a true Londoner's point of view, it slices through the Estate Agenteese, to uncover the funny, snobby and sometimes downright bizarre realities behind how we see, sell and and name the places that we call Home.  

A toungue-in-cheek love letter to the myths, moods and marketing of life in the Capital!